What is Campari?
Campari: Bright red Italian bitter aperitivo, the backbone of the Negroni.
- Category
- Amaro & aperitivo
- Taste
- Bitter orange and rhubarb, quite bitter.
- Strength
- About 24-25% ABV
- Similar to
- Aperol (lighter, sweeter)
The story
Gaspare Campari created it in Novara, near Milan, in 1860. Its famous red came from carmine, a dye made from crushed insects, until 2006.